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Dental CPA Insights
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We’re dedicated to providing dentists as well as DSOs (Dental Support Organizations) with expert insights, practical tips, and actionable strategies. Explore our blog for articles on:

Industry Trends and Insights
Stay updated on the latest developments in dental and medical fields.

Financial Strategies
Learn tax optimization, revenue growth, and cost-reduction strategies.

Practice Management
Gain practical advice to streamline operations and improve profitability.

DSO Specific Content
Explore insights and strategies tailored for managing multi-location organizations.


The Mid-Year Financial and Tax Checkup Every Dental Practice Should Run Before Q3
By Spiro Leunes, CPA | CEO, MRL Advisory Group – New Jersey and New York Dental CPAs Most dentists only think about taxes in April. That’s exactly why they overpay. By filing time, the game is over. Every decision that could have cut your tax bill has already been made. You’re no longer planning—you’re just reporting history. The most profitable dental practices treat July like a strategic reset. With six months left, you still have time to move the needle on collections, pr


How Established Dental Practices Grow Without Chasing More New Patients
By Spiro Leunes, CPA | CEO, MRL Advisory Group – New Jersey and New York Dental CPAs Most growth advice assumes every dental practice needs more new patients. That may be true if you just opened your doors. It usually is not true if you have been practicing for fifteen or twenty years. If you already have a loyal patient base, a full hygiene schedule, and an experienced team, simply spending more money on marketing is rarely the answer. In fact, it is often the most expensive


What the Delta Dental Lawsuits Mean For Your Practice and Your Patients
By Spiro Leunes, CPA | CEO, MRL Advisory Group – New Jersey and New York Dental CPAs If you have felt for years that Delta Dental’s reimbursements don’t add up, you’re not imagining it, and you’re not alone. There is now significant litigation moving through the courts on exactly that issue, and as a practice owner you should understand what’s happening, what it could mean for your collections, and how to handle the patient questions that are starting to come up. I want to


Getting Money Out of Your Practice: The Tax-Smart Way to Pay Yourself
By Spiro Leunes, CPA | CEO, MRL Advisory Group — New Jersey & New York Dental CPAs Most practice owners focus on how much money their practice makes. Far fewer pay attention to how that money gets into their pocket — and that second question often matters more to your after-tax income than the first. Here’s the reality that surprises owners: the exact same profit can be taxed very differently depending on your entity structure and the method you use to take it out. Two dentis


When Should You Hire a Dental Associate?
A Dental CPA’s Financial Guide for Practice Owners By Spiro Leunes, CPA | CEO, MRL Advisory Group Hiring a dental associate too early can destroy a practice’s cash flow. Conversely, hiring an associate at the right time can dramatically increase production, improve your lifestyle, and significantly increase the long-term value of your practice. For many dentists, adding an associate is the first major transition from being a solo producer to becoming a true practice owner. Do


Buy or Build? The Real Economics of Dental Practice Ownership in New York & New Jersey
By Spiro Leunes, CPA | CEO, MRL Advisory Group New Jersey & New York Dental CPAs For many dentists, practice ownership is the single largest financial decision of their career. Eventually, every dentist who wants ownership reaches the same crossroads: do you buy an existing practice or start and build a practice from scratch? In New York and New Jersey, that decision carries significantly more financial risk than it does in lower-cost parts of the country. Aggressive competit


The Financial Case for Adding a Specialty to Your Dental Practice
By Spiro Leunes, CPA – CEO MRL Advisory Group New Jersey & New York Dental CPAs Helping Practice Owners Maximize Profitability Dental practices are seeing higher costs and tighter profit margins. PPOs are reducing reimbursements; labor costs continue to increase as do the costs of dental supplies are laboratory bills. The answer to better profitability as you prepare for 2026, isn’t always adding more patients. The answer for established practices may be to change your p


5 Practice Management Moves That Protect Your Dental Practice’s Profitability
In working with dental practices across New Jersey and New York, I see the same pattern repeatedly. The practice is busy. The schedule looks full. But profitability isn’t where it should be. The problem is rarely clinical, it’s operational. Here are the five practice management fundamentals that separate practices that are merely busy from practices that are actually profitable and growing. 1. Build Your Schedule Around Production Targets, Not Just Appointments The schedule i


The Succession Plan You Built May No Longer Fit the Associate You Have
Something that comes up regularly in conversations with dental practice owners: the succession plan they built their practice around no longer fits the associate they’re actually working with. It’s not a crisis. But it’s a real shift, and for owners in New York and New Jersey who are within ten years of a transition, it’s worth understanding clearly. How Dentists Think About Ownership Has Changed For decades, the career path was straightforward. Graduate, associate for a few


The Changing Landscape of Practice Succession in Dentistry & Medicine
Spiro Leunes, CPA, MS Succession planning is different today than a generation ago. For practice owners in the latter stages of their careers, understanding those shifts and planning accordingly can make a significant difference in who they sell to and the final outcome. Traditional Practice Succession Has Evolved Traditional practice succession had a familiar path. The physician or dentist built a practice, brought on an associate, and the associate bought the practice. I


Dental Practice Fraud: You Cannot Eliminate It, But You Can Catch It Early
I will say this clearly because practice owners need the truth, not theory. Dental practice fraud is not 100 percent preventable. What is preventable is the size of the loss and the length of time it goes undetected. Fraud can go on for many years without the dentist noticing and can amount to several hundred thousand dollars before it is caught. Understanding the Nature of Dental Fraud That is the core issue in almost every dental embezzlement case. It is rarely one giant ev


2026 Dental Business Trends: Protecting Profit By Paying Attention To Small Details
Dental practices are feeling compression. In 2026, the successful practices will be the ones that work smarter not harder as busyness doesn’t always equate to higher profitability. The key is for practices to limit preventable profit leaks with the same number of patients and the same number of days. Trend 1: Insurance payments are quietly decreasing your collections through virtual credit card fees. Some insurance plans pay you with a virtual credit card. It is run like a


2026 Tax Playbook for Dental & Medical Practices: New Rules, Real Strategies
If you're a dental or medical practice owner, 2026 is bringing changes you can't ignore: restored bonus depreciation, new 401(k) rules, and tighter meal deductions. Combined with reimbursement pressure and rising overhead, this year demands smarter tax planning—not just year-end scrambling. Today I'm going to break down what's actually new for 2026 dental practice tax planning and medical practice tax strategy, what you should be doing right now, what you absolutely need to s


How to Scale a Dental Practice Into a Multi-Office Dental Group (Without Losing Control)
Scaling a Dental Practice: Your Guide to Multi-Office Success ================================================================ Scaling a dental practice from one location to multiple offices is one of the fastest ways to increase profit, build enterprise value, and reduce owner dependency. However, a multi-office dental business is not simply a larger practice. It requires standardized systems, consistent clinical protocols, a leadership bench, and centralized operations. Thi


The Calm Way to Drop Unprofitable PPO Plans
The Calm Way to Drop Unprofitable PPO Plans The backbone of a great dental practice is a full hygiene schedule and getting paid at a fee for service rate. I’ve spoken with many dentists who accept bad paying PPOs and many attempt to renegotiate reimbursements. These dentists do prophies themselves because a hygienist costs $70 per hour but the PPO only pays $50. The dentist is now chained to an unending prophy hamster wheel, the consequences of which are: · The opp


Live By Hygiene, Thrive By Hygiene!
You’ve heard it countless times: hygiene drives the practice. If your hygiene schedule isn’t full, your practice is leaking revenue—even if the doctor’s schedule is full. A thriving hygiene schedule stabilizes cash flow, fills the doctor’s schedule, identifies potential cases, supports case acceptance, and protects the practice’s value. A consistent hygiene schedule also fosters patient relationships and builds trust with patients. Understanding Hygiene Capacity To determine


Dental Associate Compensation Models
Dental Associate Compensation Models Dental associate compensation models must be optimally designed for the practice type (private practice versus DSO) and to properly incentivize the dental associate, Dental associate compensation falls into one of these models: Percentage of Collections The associate is paid a percentage of what is collected, not produced. The typical range is 30 – 35% of collection This arrangement is seen in private practice. Owners like it because the


How Dentists Should Prepare for 2026: Get Your Internal House in Order Before the Market Shifts
The dental profession is accelerating toward another major consolidation cycle, and far more dentists are selling to private equity–backed DSOs than forming their own organizations. But before any dentist considers selling, scaling, or staying independent, there is one universal truth for 2026: The dental profession is accelerating toward another major consolidation cycle, and far more dentists are selling to private equity–backed DSOs than forming their own organizations. Bu


How To Structure Your DSO Management Services Agreement So It Actually Works
If you are forming a Dental Support Organization or scaling into a multi-location dental group, the Management Services Agreement (MSA) is one of the most important documents you will ever sign. A properly structured MSA protects your clinical independence, reduces your tax burden, strengthens DSO EBITDA, and increases your long-term valuation. Keep the Clinical Side Completely Separate Corporate Practice of Dentistry (CPOD) laws require a clean separation between clinical a


Optimize Finances with Dental CPA Services
Managing the financial side of a dental or medical practice can be overwhelming. Between patient care, staff management, and regulatory compliance, the last thing you want is to struggle with complex accounting and tax issues. That’s where specialized dental accounting solutions come in. These services are designed to help practices like yours optimize finances, reduce tax liabilities, and improve overall business performance. In this post, I’ll walk you through how dental ac
Navigating the Challenges of Dental Practices in 2025: Strategies for Success
Introduction If you’re a dentist running a practice in 2025, you’re probably feeling the squeeze. Shrinking reimbursements, staffing shortages, rising costs, and patients pulling back on elective care are making it harder to keep margins healthy. Add in the growing influence of DSOs and the costs of adopting new technology, and it’s clear: this is a defining year for the business side of dentistry. At MRL Advisory Group, we work with dentists every day who face these exact ch


Get Your Dental Practice Back To Basics!
In working with many dentists, I notice that many of their problems often comes down to not doing the basics. Here are just a few VERY common issues that make a huge difference in the success of a practice: 1. Collect payment prior to the patient leaving - Seems basic but I am surprised how many dentists let this happen. Very often it’s the front desk that lets this happen, but ultimate responsibility rests with the owner. 2. Raise fees - Fees must increase annually, and not


What Dentists and Investors Should Know About DSO Private Equity Trends in 2025
Private equity activity in dentistry is booming again in 2025 — are you ready to capitalize on it? Dental Service Organizations (DSOs) are attracting major investment, but today’s deals look a lot different than they did just a few years ago. We’re seeing: More flexible deal structures with equity participation Growing interest in specialty dental practices A big push for AI and tech to boost practice profitability Doctor-led partnership models that let dentists keep clinical


The Rise of Group Dental Practices: Why the Solo Model Is Fading
The dental profession is undergoing one of its most significant shifts in decades. Where solo practices once dominated the landscape, today’s market is increasingly moving toward group practices—from dentist-led partnerships to multi-location operations and DSO-backed networks. This isn’t a temporary trend; it’s a structural transformation in how dentistry is practiced, managed, and monetized. Here’s what’s driving it—and why it’s poised to accelerate. What’s Behind the Group


Dental Industry Trends: How Dental Practices, DSOs, and Specialties Performed in Q1 2025
The first quarter of 2025 offered a revealing snapshot into the evolving dental landscape in the United States. General practices, DSOs (Dental Support Organizations), and specialty providers such as orthodontists, oral surgeons, endodontists, and pediatric dentists experienced both tailwinds and challenges. While inflationary pressures and hiring shortages lingered, production remained strong in key areas, supported by technology, consolidation, and patient demand. General D


The Pros and Cons of a Subscription-Based Model for Dental Practices and DSOs
The Pros and Cons of A Subscription-Based Model for Dental Practices and DSOs As the dental industry evolves, many practices and Dental Support Organizations (DSOs) are exploring new ways to enhance patient care while maintaining financial stability. One model that has gained popularity is the subscription-based model, often referred to as a dental membership plan. While this approach offers several advantages, it also comes with potential drawbacks. Below is a comprehensive


S-Corporation vs. LLC: Which Structure is Best for Your Dental Practice?
S-Corporation vs. LLC: Which Structure is Best for Your Dental Practice? When starting or restructuring your dental practice, one of the most important decisions you’ll make is choosing the right business structure. This decision impacts your taxes, liability protection, and day-to-day operations. Many dental practice owners choose between S-Corporations (S-Corps) and Limited Liability Companies (LLCs)—but understanding the nuances of these options can make all the difference


Building a Dental Service Organization: A Guide for Young Dentists
Building a DSO: A Guide for Young Dentists Expanding a dental practice into a Dental Service Organization (DSO) is an exciting opportunity for young dentists to scale operations, centralize non-clinical tasks, and improve efficiencies. Success requires strategic planning, compliance with legal and tax regulations, a robust marketing strategy, and building the right team. Additionally, the DSO owner must prepare for a critical personal transition—from being a dentist to taking


How Much Should Associate Dentists Be Paid? General Dentists vs. Specialists
How Much Should Associate Dentists Be Paid? General Dentists vs. Specialists Determining the appropriate compensation for associate dentists is a crucial step for any growing dental practice. Compensation must reflect both market standards and the value an associate brings to the practice. This article explores how compensation differs between associate general dentists and associate specialist dentists, highlighting the factors that influence these pay structures. The Basic


Top Dental Trends to Watch in 2025
Top Dental Trends to Watch in 2025 As the dental industry evolves, staying ahead of emerging trends can be the difference between thriving practices and those struggling to keep up. In 2025, dental professionals should focus on advancements and shifts in technology, patient expectations, and practice management strategies. Here are the top dental trends to watch for in the coming year: 1. The Rise of Artificial Intelligence in Dental Diagnostics Artificial intelligence (AI) i


The Benefits of Using a Dental Practice Broker: Buying and Selling Made Easy
Whether you’re buying your first dental practice or selling a well-established one, the process can be both exciting and overwhelming. It’s a journey filled with financial decisions, legal requirements, due diligence, and emotional milestones. That’s where a dental practice broker becomes your most valuable ally. Let’s explore why using a dental practice broker is essential for a smooth and successful transition, whether you’re on the buying or selling side. For Buyers: Why Y


National Averages of Key Performance Indicators (KPIs) in Dental Practices
The success of a dental practice depends on delivering high-quality patient care and managing operational and financial metrics effectively. Key Performance Indicators (KPIs) provide insights into a practice’s health, enabling established dental practice owners to identify areas for improvement and align with industry standards. This blog examines national averages for critical KPIs, including active patient charts, hygiene metrics, case acceptance rates, and operational expe


Revolutionizing Dentistry: How AI is Transforming Modern Dental Practices
Revolutionizing Dentistry: How AI Is Transforming Modern Dental Practices Artificial Intelligence (AI) is revolutionizing the dental profession, enhancing diagnostics, treatment planning, and patient outcomes while streamlining operations. AI’s ability to process data with precision and speed is helping dental practices provide exceptional care and operate more efficiently. Here’s how AI is improving diagnostics, treatment outcomes, and operational efficiency, setting a new s


What the Best Dental Practice Consultants Actually Do: A Closer Look at Their Strategies
The most effective dental practice consultants do more than just offer advice—they dive into the details, develop actionable strategies, and work closely with you to implement sustainable improvements. They understand the complexities of running a dental practice and leverage their expertise to help you optimize both clinical and business aspects of your practice. Below are specific strategies that the best consultants use to drive real, measurable results in dental practices


The Most Important Issues Buyers and Sellers Need to Consider in a Dental Practice Appraisal
When it comes to buying or selling a dental practice, the appraisal process is the foundation of a fair and successful transaction. A well-conducted appraisal not only establishes the value of the practice but also uncovers key insights into its financial health, operational efficiency, and growth potential. Whether you’re a buyer looking to invest wisely or a seller aiming to maximize your return, understanding the nuances of dental practice appraisal is critical. Here are t


Starting Your Own Dental Practice: Funding and Transitioning from Associate Work
Launching a startup dental practice is an ambitious yet rewarding endeavor. With startup costs often ranging from $700,000 to over $1 million, many dentists continue working as associates in other practices to ensure financial stability during the initial stages. Here’s a detailed guide to navigating this process, from securing funding to deciding when to transition fully into your new practice. Whether to buy or to build, it is an individual decision. 1. Securing Funding fo


How Dentists Can Attract Private Equity DSO Investment and Prepare for Acquisition
In recent years, private equity (PE) investment in dental practices has surged, largely driven by the growth of Dental Support Organizations (DSOs). A private equity investor with a focus on the dental industry, may be asked: What makes a dental practice attractive to private equity? and How can a dentist prepare their practice for a successful acquisition? This blog post provides actionable insights for dentists aiming to position their practice as an appealing investment o


The Importance of a Thriving Hygiene Department in a Dental Practice: A Gateway to Increased Revenue
In the competitive world of dentistry, success is not just about providing excellent clinical care—it’s about building a thriving, patient-centered practice. At the heart of this success lies a robust dental hygiene department. Often considered the backbone of a dental practice, the hygiene department plays a pivotal role in patient care, retention, and the practice’s financial health. Here’s why investing in a thriving hygiene department is essential and how it can significa


To Buy or To Build: Deciding the Future of Your Dental Practice
Starting your own dental practice is an exciting venture, but the first critical decision you’ll face is whether to buy an existing dental practice or build one from the ground up. Each option has its merits and challenges, and the right choice depends on your goals, resources, and vision. Let’s explore the advantages and disadvantages of both paths. Buying an Existing Dental Practice Advantages 1. Immediate Cash Flow: With an established patient base and revenue stream, you


The Importance of Raising Fees Annually in Dental and Medical Practices
Running a successful dental or medical practice requires balancing exceptional patient care with sound financial management and getting back to basics. One often-overlooked aspect of this balance is the need to periodically review and adjust your fee schedule. While some practitioners might feel hesitant to increase fees, especially in a competitive market, it's crucial to recognize that regular fee adjustments are necessary for the health of your practice and, ultimately, th


To DSO or Not To DSO? That Is the Question!
The dental industry is undergoing a transformative shift, with private equity-backed Dental Service Organizations (DSOs) driving consolidation and innovation. For dental practice owners, this presents a critical question: Is it better to sell to a private equity-backed DSO or grow the practice independently and potentially form your own DSO? Both paths offer unique advantages and challenges, and the right choice depends on your goals, risk tolerance, and vision for the future


Renegotiating Insurance Reimbursements: A Must For Your Practice and How To Prepare for the Renegotiation Process
Unlocking Fair Compensation: A Guide for Dentists Renegotiating Fee Reimbursements with Dental Insurance Companies In the evolving landscape of dental practice management, dentists face the dual challenge of providing exceptional patient care while ensuring their practice remains financially sustainable. One critical aspect of this balance involves negotiating—or renegotiating—fee reimbursements with dental insurance companies. While this process can seem daunting, it’s a piv


Due Diligence On Your Practice Purchase
When looking to buy or build dental practice, there is a lot of due diligence you need to consider. We will focus on the due diligence of purchassing a practice. You are making quite possibly the largest purchase of your life, and you need to make sure what you are purchasing is what is being presented. Here are just a few things to consider: Financial Review Profit and Loss Statements: Analyze at least 3–5 years of financial statements to assess revenue trends, expenses,

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